BBA (session 2022-23 onwards)
Introduction
This programme offers an optimum blend of theory and practice to provide a solid foundation in general business management with specializations in area of choice.
Programme Outcomes:
Program outcomes are narrower statements that describe what students are expected to know and be able to do by the time of graduation. These relate to the skills, knowledge, and behaviours that students acquire in their matriculation through the program
Life Long Learning: Recognize the need for and an ability to engage in life-long learning.
2. Management knowledge: Apply management concepts, principles and insights to the dynamic situations in world of business
3. Business knowledge: Understand the business concepts and demonstrate its effective application in real world
4. Leadership: Demonstrate effective leadership and team membership skills in professional and community life
5. Communication Skills: Ability to communicate effectively using oral and written communication skills.
6. Ethics and sustainability: Ability to approach decisions in ethically, legally, socially, culturally and environmentally responsible manner.
Programme Specific Outcomes:
PSOs are statements that describe what the graduates of a specific engineering program should be able to do
1. PSO1: Comprehend the business environment and develop strategies promptly for business profitability and competitive advantage.
2. PSO2: Demonstrate competence to contribute to rationale business decisions based on management principles and analysis
SALIENT FEATURES
Holistic Development: Opportunity to participate in co-curricular, sports and community development activities for holistic development Opportunity to experience industrial environment through interaction with industry experts.
Internationally Accredited: Program accredited by Accreditation Council for Business Schools and Program (ACBSP), USA.
Specializations: Enables student to embark on a corporate career through specializations in different areas of contemporary relevance.
Professional Enhancement: Subjects like communication, analytical and soft skills to enhance personality and employability.
Interdisciplinary Minors: Minors available in various inter-disciplinary areas like IT, Journalism, Agriculture, Fashion and Tourism.
Industry Desired Courses: Analytical based courses like Data management, Big data and Data communication enable students to make rational decisions.
PROGRAMME CODE: DE3121
DURATION OF THE PROGRAMME:
Minimum Duration 3 Years
Maximum Duration 6 years
MEDIUM OF INSTRUCTION/ EXAMINATION:
Medium of instruction and Examination shall be English
Evaluation System:
The Subject (Course) having Theory component only:
30% Internal Assessment (Class Assessment - CA) based on the assignments to be submitted by the Student
70% End Term Theory
The Subject (Course) having Practical component only: (For Example subject of "Workshop on Computer Hardware & Network has practical component only)
30% internal Assessment (Class Assessment - CA) based on the assignments to be submitted by the Student
70% End Term Practical
The Subject (Course) having both Theory and Practical component only: For Example subject of DCAP101 (Basic Computer Skills)
30% internal Assessment (Class Assessment - CA) based on the assignments to be submitted by the Student
30% End Term Practical Compnent
40% End Term Theory Component
Term wise Subjects
Student will choose any one of the following two Disciplines: 1. Marketing, 2. Accounting
Semester 1
DECO113 - BUSINESS ECONOMICS (CA + Theory)
DMGN303 - BUSINESS ENVIRONMENT (CA + Theory)
DMGN101 - BUSINESS ORGANISATION AND MANAGEMENT (CA + Theory)
DCAP279 - OFFICE AUTOMATION TOOLS (CA + Theory + Practical)
DENG139 - ENGLISH COMMUNICATION SKILLS (CA + Theory)
Semester 2
DMGN253 - BUSINESS ETHICS (CA + Theory)
DHRM101- HUMAN RESOURCE MANAGEMENT (CA + Theory)
DACC105 - FINANCIAL ACCOUNTING (CA + Theory)
DCHE110 - ENVIRONMETAL SCIENCES (CA + Theory)
DENG140 - ADVANCED ENGLISH COMMUNICATION SKILLS (CA + Theory)
Semester 3
DMKT201 - PRINCIPLES OF MARKETING (CA + Theory)
DMGN206 - RESEARCH METHODOLOGY (CA + Theory)
DQTT201 - BUSINESS MATHEMATICS AND STATISTICS (CA + Theory)
DACC205 - COST AND MANAGEMENT ACCOUNTING (CA + Theory)
GE-I - GENERIC ELECTIVE I
DCAP170 - FUNDAMENTALS OF INFORMATION TECHNOLOGY (for CONTEMPORARY PROGRAMMING) (CA+Theory+Practical)
DENG112 - INDIAN WRITING IN ENGLISH (for ENGLISH) (CA + Theory)
DHIS110 - HISTORY OF INDIA FROM THE EARLIEST TIME UPTO 300 CE (for History) (CA + Theory)
DSOC111 - INTRODUCTION TO SOCIOLOGY (for Sociology) (CA + Theory)
DPOL110 - INTRODUCTION TO POLITICAL THEORY (for POLITICAL SCIENCE) (CA + Theory)DMGN231 - COMMUNITY DEVELOPMENT PROJECT (Practical only)
Semester 4
DBSL101 - BUSINESS LAW (CA + Theory)
DFIN302 - FUNDAMENTALS OF FINANCIAL MANAGEMENT (CA + Theory)
GE-II - GENERIC ELECTIVE II
DCAP172 - PROGRAMMING METHODOLOGY (CONTEMPORARY PROGRAMMING) (CA+Theory+Practical)
DENG113 - BRITISH POETRY AND DRAMA 14TH-17TH CENTURIES (ENGLISH) (CA + Theory)
DHIS122 - HISTORY OF INDIA C.300 TO 1206 (for History) (CA + Theory)
DSOC102 - SOCIAL INSTITUTIONS (Sociology) (CA + Theory)
DPOL123 - INDIAN GOVERNMENT AND POLITICS (Political Science) (CA + Theory)SEC-I - SKILL ENHANCEMENT COURSE I
DMKT305 - RETAIL MARKETING (if Basket 1 is opted) (CA + Theory)
DGN226 - STRATEGIC MANAGEMENT (if Basket 2 is opted) (CA + Theory)SEC-II - SKILL ENHANCEMENT COURSE II (CA + Theory)
DMGN251 - SPREADSHEET MODELLING (USING EXCEL) (if Basket 1 is opted)
DACC312 - ADVANCED ACCOUNTING (if Basket 2 is opted)DMGN219 - PROJECT (Practical only) Or
2 courses of other area from the GE basket 1 & 2 which is not chosen as generic elective (GE) (CA + Theory)
Semester 5
DSE-I - DISCIPLINE SPECIFIC ELECTIVE I (CA + Theory)
DMKT204 - SALES MANAGEMENT (for Marketing Disciplines)
DACC352 - FINANCIAL REPORTING (for Accounting Disciplines)DSE-II - DISCIPLINE SPECIFIC ELECTIVE II (CA + Theory)
DMKT251 - ESSENTIAL OF CONSUMER BEHAVIOUR (for Marketing)
DACC354 - ADVANCED COST AND MANAGEMENT ACCOUNTING (for Accounting)GE-III - GENERIC ELECTIVE III
DCAP202 - OBJECT ORIENTED PROGRAMMING (CONTEMPORARY PROGRAMMING) (CA+Theory+Practical)
DENG115 - BRITISH LITERATURE 18TH-20TH CENTURIES (for English) (CA + Theory)
DHIS210 - HISTORY OF INDIA C. 1206 -1707 (for HISTORY) (CA + Theory)
DSOC223 - CLASSICAL SOCIOLOGICAL THINKERS (for Sociology) (CA + Theory)
DPOL220 - COMPARATIVE GOVERNMENT AND POLITICS (for Political Science) (CA + Theory)SEC-III - SKILL ENHANCEMENT COURSE III (CA + Theory)
DMKT309 - DIGITAL MARKETING (if Basket 1 is opted)
DOPR311 - INFORMATION SYSTEMS CONTROL AND AUDIT (if Basket 2 is opted)DMGN236 - TERM PAPER (Practical only) OR
1course from the GE basket 3 of same area from which courses chosen in project (CA + Theory)
Semester 6
DMGN358 - E-COMMERCE (CA + Theory)
DSE-III - DISCIPLINE SPECIFIC ELECTIVE III
DMKT351 - FUNDAMENTALS OF PROMOTIONS MANAGEMENT (for Marketing) CA + Theory)
DACC355 - CONTEMPORARY ISSUES IN ACCOUNTING (for Accouting) (CA + Theory)DSE-IV - DISCIPLINE SPECIFIC ELECTIVE IV
DMKT354 - MARKETING OF FINANCIAL SERVICES (for Marketing) (CA + Theory)
DACC356 - INTERNATIONAL ACCOUNTING (for Accounting) (CA + Theory)GE-IV - GENERIC ELECTIVE IV
DCAP214 - FUNDAMENTALS OF WEB PROGRAMMING (for ONTEMPORARY PROGRAMMING)
DENG316 - WOMEN’S WRITING (for ENGLISH) (CA + Theory)
DHIS219 - HISTORY OF INDIA FROM 1707 TO 1950 (for HISTORY) (CA + Theory)
DSOC262 - MEDIA AND STARTIFICATION (for SOCIOLOGY) (CA + Theory)
DPOL222 - INTRODUCTION TO INTERNATIONAL RELATIONS (for POLITICAL SCIENCE) (CA + Theory)SEC-IV - SKILL ENHANCEMENT COURSE IV
DMKT312 - SELLING SKILLS (if Basket 1 is opted) (CA + Theory)
DOPR310 - ENTERPRISE INFORMATION SYSTEMS (if Basket 2 is opted) (CA + Theory)
Note:
1. Students can adopt only one area from discipline specific elective basket that will be applicable for the whole program.
2. Students can adopt only one basket of skill enhancement, courses of the same will be applicable for the whole program.
3. Students can adopt only one area from generic elective basket that will be applicable for the whole program.
4. In case of Project student may choose two courses of the other area against Project from the Generic Basket 1 & 2 which is not chosen as GE and in case of Term Paper student may choose one course against Term Paper from the Generic Basket 3 of the same area from which the courses chosen against Project.
Programme Fee (including Examination Fee):
Option 1: Rs 13500 per semester
Option 2: Rs 26000 per year
Option 2: Rs 75000 if paid in lump-sum
Cost of Admission Application Form:
Rs 600/- one time only